Daily Archives: June 25, 2011

South Salem NY real estate finds “Your real estate customers are not who you think | Inman News” for the South Salem real estate market

Your real estate customers are not who you think

Experts: Local areas can have diverse micromarkets

Flickr image courtesy of <a href=

SAN FRANCISCO — Your customers are not who you think they are. That was the gist of several sessions at this week’s annual Pacific Coast Builders Conference (PCBC) at San Francisco’s Moscone Center. The conference is sponsored by the California Building Industry Association.

“There is no ‘today’s consumer.’ They are incredibly diverse,” said Brent Herrington, a panelist and president of Kukui’ula Development Co.

The U.S. population, nearly 309 million in the 2010 Census, will likely grow to 400 million in the next 30 years, said James Chung, founder of New York-based strategy and research firm Reach Advisors.

“America is the only fully industrialized nation in the world that’s growing. Don’t underestimate the impact of that on real estate demand,” he said.

The composition of that growth will be different from what it has been in previous decades, however.

    Katonah NY Real Estate suggest “Why Your Next Post Should Be a Short One” | Katonah NY Homes for sale

    It does not take long to write. Of course it doesn’t because you don’t have anything to say or you are too lazy to say what needs to be said.

    It does not take long to read. Nope, and people will be left wondering why they read it.

    It forces you to write efficiently. If you call this efficiency then you really need to look up the word.

    It increases the number of comments. Proof?

    It makes you stand out. Or it makes you look silly

    It gets spread a lot. Doubtful, posts rich in information get spread, posts like this go largely ignored.

    It builds your audience. Yeah, right

    Another problem with this great idea is the fact that search engines don’t care for short posts and often reward much longer posts. It’s one thing if you are posting live action from a breaking news standpoint but in general short posts do absolutely none of the things you say.

    But hey, seeing as Darren has given up on the roots of Problogger leaving it to a horde or guest bloggers and only doing drive bys to sell something then maybe I am wrong and this is the wave of the future.

    Armonk NY real estate reads “Seth’s Blog: Show me the (meta) data” | Armonk Homes for sale

    Who owns the trail of digital breadcrumbs you’re leaving behind?

    Is understanding who you know and how you know them and where you visit and what you’re interested in and what you buy worth anything?

    Perhaps you should own it. Richard Thaler’s provocative idea shouldn’t be that provocative, and it represents a significant business opportunity. He argues that you (not some company) ought to own your caller history, your credit card history, etc. If it was available to you as a machine-readable file, you could easily submit it to another company and see if there was a better deal available. You could make your preferences and your history (you, basically) portable, and others could bid for a chance to do better for you.

    This is an idea that feels inevitable to me, and I think that entrepreneurs shouldn’t wait for the government to require it. There are already services that scrape financial pages (like Mint), but it could go further. We need software on our phones that can remember where we go and what we do, software for our browsers that can create profiles that save us time and money, and most of all, software for our email that gets ever smarter about who we are and who we’re connecting to.

    Data about data is more important than ever, and being on the side of the person creating that data is a smart place to be.