Daily Archives: June 8, 2011

Mobile Email Marketing for the Armonk NY real estate market | Armonk NY Homes

Mobile

It’s hard to go anywhere these days without seeing someone talking or tapping away on their mobile device. In fact, chances are high that you are viewing this page right now from your smart phone.

People are using their smartphones for all sorts of social activities including browsing the Internet, updating their Facebook page or Twitter stream, and even “checking in” using location-based services like Gowalla, Foursquare, and Facebook’s location feature. However, did you know that – like McDonalds – “billions and billions” of text messages are sent every year?

Consumers want information. They want to do business with you. Some may not know it yet, but they do. If you don’t have a mobile strategy yet, think about the “billions and billions” of text messages (and dollars) you are missing.

SMS (short message service) or text-messaging is one of the fastest-growing marketing channels with the most reach worldwide. It’s ideal for marketers because it is immediate, direct, and two-way.

By now you may be saying, “Great. But how does this relate to email marketing?” We’re glad you asked.

How Text/SMS Can Help You Become A Better Email Marketer

Text/SMS can complement your email marketing efforts and help to grow your email database.

Complement your email marketing efforts by:

  • Creating brand awareness
  • Generating leads
  • Serving as a new channel to communicate with your audience

Set-up text message programs separate from, or integrated with, your existing email marketing programs. Email and text messaging are a powerful combination, allowing you to use text-messaging to promote email opt-in, or use email to create awareness about your new SMS channel.

Help grow your email database:

One of the chapters in our 50 Ways to Build Your Email Marketing List eBook talks about using mobile/SMS to grow your list. Suggestions include:

  • Offer mobile subscription via text message: If you’ve got a strong mobile program, you may already have a short code available. Let prospective customers subscribe to your lists via short code (e.g., text your email address to 41411) and capture them on the spot.This is especially effective when people are standing around for a bit.
  • Investigate 2D barcodes and QR: Mobile phones with cameras are just beginning to adopt Quick Response codes or 2D barcodes. Generate a QR code and include it any place people are likely to be using mobile phones with cameras and QR applications, even the back of your business cards.
  • Use a mobile application to collect email addresses: At a tradeshow or conference? Use an iPhone app (or other platform application) to take new subscribers on the spot, rather than waiting to do data import later. Be sure, of course, that a privacy notice is displayed prominently and clearly. Read more about this tip in action!
  • Optimize for mobile: Ensure that all of your email marketing efforts have mobile versions and are well-optimized for the mobile reader. Include phone numbers in standard formats in your messages so that when forwarded, others can call you. Make links for Forward to a Friend and Share With Your Network obvious and near the top of your message so mobile readers don’t have to scroll far to use them.

Convinced yet? Ready to go mobile? Contact us now!

Foreclosures fall steeply in city | Crain’s New York Business for Pound Ridge NY Homes

Good news, bad news. While the total number of foreclosures filed in the city fell last month from year-earlier levels, the number of co-op units scheduled for foreclosure spiked to its highest level in two years, according data released Wednesday by PropertyShark.com

In May, co-op apartments made up 79% of all new foreclosure auctions scheduled. Some 90 co-op apartments were in foreclosure, 15 times more than the same time last year. That May total was also up 34% from the previous month.

In contrast to that unusual spike, new foreclosures for residential units as a whole, including condos and single-and-two family homes, across New York City actually dropped 38% last month from the same month a year ago.

“If we get another month or two of higher number of co-op foreclosures, then it will be something to look into,” said Matthew Haines, founder of PropertyShark.com, adding that it could just be a one-time blip in the data. Co-op lawyers and other industry experts have not observed any unusual activity among co-ops and could not explain the rise.

According to PropertyShark.com, the co-ops scheduled for foreclosure were mostly in Manhattan and Queens, where there were 32, and 36, respectively. A majority of the foreclosures were initiated by banks; only seven were led by co-op boards.

Manhattan was the only borough to see a rise in foreclosures last month. It recorded 32 new foreclosures, 10 times higher than in May 2010. The other boroughs all saw significant drops. In Brooklyn new foreclosures dipped 9%, in Queens 45%, in the Bronx 76%, and Staten Island a whopping 90%.

The declines are largely a result of a drop in single- and two-family home foreclosures, noted Mr. Haines, but that does not mean that the market has stabilized. Instead he attributed some of the drop to legal and regulatory rules that are delaying the number of new foreclosures filed. Last month, the number of foreclosures for single and two-family homes fell 88% to 21 from the same time a year ago.

“This downward movement is not because of a change in economic situation. Things are not any better,” he said, predicting that foreclosures may begin to rise as soon as six months. “We’ve seen a temporary slowdown of the processing of foreclosures.”

South Salem real estate Chooses DIY to Save Big on Solar Panels | Do It Yourself for South Salem NY Homeowners

Choose DIY to Save Big on Solar Panels for Your Home!

Consider installing your own solar electric system. Doing the work yourself can add up to serious savings.


Reysa PV System 

Gary Reysa’s solar electric system includes 10 photovoltaic panels. Altogether, this system produces about 3,300 kwh of electricity per year.
PHOTO: GARY REYSA
Article Tools Have you been thinking about installing solar panels for your home, but been discouraged because the cost is too high? Here in Montana, my family and I saved 40 percent on the cost of a solar electric system by buying a kit and doing the installation ourselves.
One notable feature of our solar power system is that it uses the relatively new micro-inverter technology. With this system, each photovoltaic (PV) panel has its own grid-tied inverter that is mounted right by the panel. This kind of system is easier for do-it-yourselfers to install, and has other advantages, such as less sensitivity to partial shading, power output optimization for each PV panel, and the flexibility to start small and grow the system as time and budget allow.

We decided to go with a grid-tied system, which is much more cost effective than an off-grid system. One advantage is that you don’t have to buy batteries, which are expensive and have to be replaced from time to time. You can also choose to install a smaller, less expensive system that generates just a portion of your electricity. On the downside, grid-tied systems provide no electricity when the power grid is down. 

Planning the Solar Electric System

The first step to planning your system is to evaluate rebate options and obtain permits. Your local power utility has rules you must follow when you hook the finished system to the grid, and building codes may also apply. In addition to federal incentives, states (and even some cities) offer rebates to help with the cost of the system. Understanding the local rules before you start will save you frustration later.

Most utilities will have an information package and a person who specializes in the utility requirements. We found our local utility and code inspectors helpful and friendly. We didn’t pick up a hint of resistance from them regarding the idea of a homeowner-installed PV system. Permit costs and turnaround times were small. Check the Database of State Incentives for Renewables and Efficiency (DSIRE) for information on rebates in your state.

Deciding the size of your system is the next step. With a grid-tied system, size is less critical, because the grid supplies power when your PV system falls short. Systems as small as a couple hundred watts are practical, but you can also install panels that will produce enough electricity for all your needs. Review how much electricity you use now, and then estimate what you will be able to save by applying conservation and efficiency measures throughout your home. This will give you an idea of how big a system you’ll want to build. You certainly can build a system smaller than this, but it may not pay to install a larger one. Look up your state on DSIRE to learn about net metering rules where you live, including how much you can get paid for generating excess power.

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Bedford Hills Real Estate finds 5 markets for real estate investors | Inman News for Bedford Hills Homes

5 markets for real estate investors

Cheap homes aren’t always best indicator

 

 

I live in the surprisingly large suburban city of Mesa, Ariz., ranked No. 38 nationally by population. My house sits about 20 miles from downtown Phoenix (No. 6 in population), so I keep a close eye on the local economy and housing market, all of which have been absolutely miserable since the start of the recession about four years ago.

Indeed, the Phoenix metro is considered one of the great bust-ups of this downturn, along with some metros in Southern California, Las Vegas and Florida. Nevertheless, when considering the top five investor markets in the country, I would put the Phoenix metro at the top of the list for a couple of reasons.

First, because everything is cheap.

As a top-10 foreclosure market, the abundance of bank-owned properties coming back into the market has put extreme pressure on pricing. In February, the median price for homes sold in Maricopa County (home to Phoenix, Mesa, Scottsdale, Tempe, etc.) was $127,500, down dramatically from $140,000 in February of the prior year. However, it was slightly more than in January, which hopefully means the Phoenix housing market is stabilizing.

Cheap homes don’t always make good investor markets, as some cities — such as Orlando, Fla., where prices are also cheap — by some predictions, won’t see pre-crash pricing for another 30 years.

Arizona is still an in-migration state, and most people who come here move to the Phoenix metro. Growth cities generally experience decades-long cycles of real estate boom and bust, which is certainly the history of Phoenix. The metro, called the Valley of Sun, has been in a bust for a while, but it could spring back to a boom.

The unemployment rate is improving, retail sales are up, and the economy shows signs of stabilization. Large-scale investors and Canadians have been bullish on the Valley of the Sun, buying up almost anything with a “Foreclosed” sign.

10 Best Markets for Investors 

Another busted market that I have faith in is Riverside, Calif. (No. 61), which is often tag-teamed with San Bernardino in an area known as the Inland Empire. Frankly, I wouldn’t call this the prettiest part of Southern California, caught between the eastern edge of the Los Angeles metro and the desert, but this is a place where people work for a living.

What makes Riverside-San Bernardino cook is that it is the distribution center for much of the goods that come into the port of Los Angeles-Long Beach, which sees a large share of goods imported from Asia. This is a business that is not going to go away anytime too soon.

The trend line for Riverside-San Bernardino looked a lot like Phoenix, with a complete bust during the recession: a huge amount of foreclosures and a deep dive in housing prices (dropped 50 percent since 2006). The good news is housing construction came to a complete halt, which should help the old inventory get absorbed. Some Southern California forecasters suggest home prices may rise this year.

The bad news for the Inland Empire has been a very harsh unemployment rate that earlier this year was almost 15 percent. That should drop about 3 percentage points in 2011, reports the Los Angeles Times, although the newspaper also points out that the unemployment rate won’t drop below 10 percent until 2014.

Sticking with my theme of finding cool investment opportunities in sun-drenched lands, I’ll switch coasts. Florida has been the epicenter of the housing bust, condominium overbuilding and bad condo conversions, so it’s easy to find cheap housing almost anywhere in the state. The trick has been to spot the markets that will come back quickest.

I have not been a fan of the state, as I think it has numerous other problems besides a deflated housing market, including increasing taxes, high property insurance, and more competition than ever for retirees.

In all the weeds, some flowers are still growing, and if I had to choose my Florida market, I would opt for the Tampa Bay (No. 55) metro — and not just because it has decent sports teams.

In March, existing-home sales skyrocketed, up 32 percent — levels not seen in five years, reports the St. Petersburg Times. While residential sale prices fell by 16 percent from March 2010 to March 2011, on a month-to-month basis median prices climbed — for the first time in 10 months — according to the Pinellas Realtor Organization.

Retail sales have improved as well, with strong gains at the start of the year.

The caution for Tampa Bay is the workforce. According to a Bradenton, Fla., press blog, the region was still losing jobs through the third quarter of last year, with average wage growth also remaining negative.

One more for the Sunbelt

For the past decade, North Carolina has been the undercover boom state. Over the past decade, its population jumped 18.5 percent, compared with 9.7 percent for the U.S. overall. North Carolina passed New Jersey as the 10th most populous state. Most of that population movement has been to an area called The Triangle, consisting of such cities as Charlotte, Raleigh, Greensboro and Wilmington.

This area experienced a classic bust following an unprecedented boom and is still suffering. To quote HousingPredictor.com, “The Triangle housing market suffered through a tough end to 2010, nearly coming to a standstill as foreclosures pressured home prices more than most had ever thought it would.”

This area will boom again, and when things turn around the hot market to look at in The Triangle is Raleigh. During the downturn, Raleigh (No. 43) appeared to be more stable than its neighbors. Again, according to HousingPredictor.com, the housing-price forecast for The Triangle’s cities in 2011 is -9.2 percent for Wilmington, -8.9 percent for Charlotte and -8.3 percent for Greensboro, but just -4.3 percent for Raleigh.

My one investment market not in the Sunbelt is the industrial city of Pittsburgh (No. 59), which is undergoing an economic renaissance after years of depopulation following the decline of the steel industry.

Local economists are predicting that over the next decade the city’s population will not only stabilize, but increase. The important suburban counties of Washington and Butler have already swung to good growth over the past decade.

Jobs are coming back to the city, which developed a more broad-based economy than many other heartland industrial cities, mostly because of its universities: six four-year institutions, including University of Pittsburgh (strong in healthcare) and Carnegie-Mellon (strong in computer science and robotics).

Tipping-point statistic: in February, average home sales in the five-county Pittsburgh area rose more than 10 percent from the year before, reports RealSTAT of Pittsburgh.

Another key point: Pittsburgh has been a market that major investors and builders have avoided for the past 20 years, so it is underdeveloped.

Steve Bergsman is a freelance writer in Arizona and author of several books. His latest book, “After the Fall: Opportunities and Strategies for Real Estate Investing in the Coming Decade,” has been ranked as a top-selling real estate investment book for the Amazon Kindle e-reader.

   

North Salem NY Real Estate Report: Real estate market won’t hit bottom this year | Inman News for North Salem NY Homes

Report: Real estate market won’t hit bottom this year

Nearly half of all sales are distressed

 

 

Home values fell 8 percent year-over-year in April, according to a report from property search and valuation site Zillow.

Zillow’s Home Value Index is now down 29.5 percent, to a median $169,588, from its peak of $240,656 in June 2006. That’s equivalent to the index’s level in May 2003, the report said.

Of 132 metro areas tracked, only three saw year-over-year appreciation: Honolulu (1 percent); Pittsburgh (0.9 percent); and Fort Myers, Fla. (0.5 percent). Nearly half saw double-digit decreases.

Homes in Ocala, Fla., lost the most value (-19.9 percent), followed by Manchester, N.H.; and Gainesville, Ga. (-16.5 percent each).

Month-to-month depreciation slowed slightly in April compared to late 2010. From March to April, the index fell 0.8 percent, compared with a 0.9 percent dip between November and December.

“In general, current trends are consistent with our earlier expectations of depreciation rates improving in the spring but from absolute levels that are high enough and at a pace that is slow enough that a bottom won’t be reached this year,” said Stan Humphries, Zillow’s chief economist, in a statement.

“Key drivers at this point are the pace of foreclosures and improvement in the employment picture.”

Depreciation was sharpest in the least expensive one-third of homes, which fell 1 percent month-to-month and 15 percent year-over-year, to a median value of $93,100. Values among the middle tier of homes declined 0.8 percent month-to-month and 8.7 percent year-over-year, to a median $157,600.

The most expensive third dipped 0.7 percent month-to-month and 4.9 percent year-over-year, to a median $293,500.

The rate of homes lost to foreclosure — those repossessed by the lender or sold to a third-party at auction — remained flat year-over-year at 10 of every 10,000 homes.

“This rate is substantially higher than the recent low point reached in December 2010, when 8.8 per 10,000 homes were liquidated, but also less than the high point of 11.3 per 10,000 homes, reached in October before the foreclosure slowdowns began,” Humphries said.

Foreclosure resales rose for the 10th straight month in April, to 24 percent of overall sales, up from 16 percent in April 2010. That figure doesn’t include short sales, which Zillow said accounted for an equal share of transactions in April.

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