Daily Archives: May 23, 2011

Armonk NY real estate needs to manage flitter successfully | Armonk Luxury Homes on Twitter

Tweeting is a pretty fun thing to start. If you enter the site and see thousands of ‘REAL’ celebrities give their precious tweets, it is pretty obvious to click the follow button numerous times. However, after a few days, you will find your homepage to be a bit junky, full of useless tweets. This is where the ‘Unfollow Tools’ come in handy. One of the best Unfollow Tools is ManageFlitter.
With ManageFlitter (www.manageflitter.com) you can easily give your Twitter account a cleaner and neater look by filtering your following list. This tool helps you enhance the quality of your homepage. It is even more useful if the auto-follow option is turned-on or if you are becoming friends with each and everyone, from celebrity to spammers.
The perfect twitter community involves the active participation of both the follower and the following. Whenever a part of it becomes inactive, the chain becomes non-existent. So, it is better to get rid of those that are inactive or those who are not following your tweets. It not only increases your weight but also make your homepage junk-free.
ManageFlitter provides you with the perfect tool to see and determine who are inactive, who are not following you back, whose profile does not include an avatar etc in your twitter account. These features are pretty handy as it helps distinguish the spammers from the non spammers.
Pros
Super Easy Interface
ManageFlitter has a pretty simple interface which even a kid can find it easy to use. It has a trendy web 2.0 interface and nice user control.
Various Features
ManageFlitter has a vast set of features to choose from. You can sort your friends in your twitter by their activity, their way of following and various other categories.
Efficiency
ManageFlitter can sort the friends exactly the way you like and it also gives you the option to unfollow all at once. It saves ample time, which is another plus point of the tool.
Completely Free!
The best thing about ManageFlitter is that, it offers a wide collection of features for free.
Cons
Limitations
Though ManageFlitter consists of many great features, it has few limitations as well. There is no way to add more than 5000 followers at once; it is troublesome for those who have a large friend base in their twitter account.
Missing Feature
Amongst the important features, ManageFlitter is missing out on a really good feature. It does not let you see those people that are actually following you but you are not. Usually, these people lead to quality tweets and can be used to promote a product.
No Spam Matrix
Unlike other Unfollow tools, ManageFlitter does not provide the spam matrix service. Spam matrix helps people find friends that are rather busy in spamming. However, ManageFlitter is not able to find these types of people, unless they are inactive for a certain period of time.
Although ManageFlitter has its fair share of negative sides, it is considered one of the best unfollow tools out there. It is highly recommended if you are being overwhelmed by the spammers.

 

Full Flitter story

Armonk Luxury Homes for sale

Mount Kisco NY Realtor gets the most out of LinkedIn | Mount Kisco Real Estate on LinkedIn

You may have heard all the news about LinkedIn going public. Their stock reached its zenith of $122.70 before closing at $93.86, valuing the company at just under $8.9 billion.

All this for a professional social network with 100 million users that made profit of $15.4 million in 2010 on sales of $243 million from a blend of recruitment services, online advertising, and premium subscriptions.

While not normally one of the most visible sites, it is definitely one of the most powerful. With millions of people from all over the globe taking part in the conversation on LinkedIn, it is definitely a place I think a professional in any field should be involved.

What I hear when I speak to social media newbies about LinkedIn is that “I’m not B2B, I’m B2C. LinkedIn will never work for me.” Aside from that statement oddly rhyming, that statement can’t be more false. Whether you are B2B or B2C, you can make LinkedIn work for you. I’ve said this quite a bit, and lately people have been asking me to put my money where my mouth is, asking “Can you prove that there is ROI in LinkedIn?” The only answer I can give is to show what it is doing for me.

Not a week goes by that I don’t get leads, emails, job offerings or some form of contact via a potential business deal on LinkedIn.

While my business may be unique, I work with a wide array of clientele that get results on LinkedIn. Not only sales and referrals, but speaking engagements, sharing of content to a wide audience, visits to their websites, and much more. I’m not saying that the majority of your business will come from LinkedIn, but it is definitely a spot where you need to be.

My point here is not to convince you to use LinkedIn. It is targeted to those of you out there who are already registered with LinkedIn (for a week, a year, 5 years, whatever) and don’t have your profile completed and are just waiting for business to come pouring in. Generally those like this complain that they don’t see any results from LinkedIn. Here’s why: you’re not doing anything!

So, get going and see what you can do! Here are my 5 LinkedIn necessities when you are trying to market yourself using this incredible site:

1. Complete Your Profile: A name and title is not enough.

LinkedIn gives you ample opportunity to showcase yourself and your brand. Instead of leaving half of the profile blank (the percentage of which LinkedIn will show you on the right hand side of your profile), why not take the time and complete it properly. Want people to call you? Add a phone number. Want people to visit your website? Add your URL address.

Don’t skimp here…this is where people are going to find you credible or not credible. Oh, and one final thing. Have a professional profile picture…nothing crazy. Not that beach picture from last summer’s vacation and not that picture of you and your dog. This is a site of professionals – look the part! No picture = no credibility in my book. In fact, when I receive an invitation to connect with someone I will most often ignore the invite if they don’t have a photo.

2. Join Groups: Don’t just join – take part.

I know it seems like a tall order, but this is one of the areas where things happen on LinkedIn. Don’t just join groups within your industry, you want to find those groups where your target customers might be.

For example, if you are a Hotel General Sales Manager, then you may want to join groups where meeting planners are congregating. The idea is simple. The groups that are specific to your industry will help you gain news and knowledge in your field while the others will help you share your business and expertise with your target customers. I say join as many as LinkedIn allows (50) and start working them!

3. Ask Questions and Answer Questions: There is a wonderful function of LinkedIn that allows you to answer and post questions to your network as well as LinkedIn at large. This is a great way to get in front of prospective customers, and referral partners – so don’t be afraid to jump in there and share your expertise by answering a few questions now and again.

4. Reply to messages: Nothing drives a social media user up-the-wall more than sending messages that never are replied to.

I’m not saying the mass messages that start with those wonderful words “Dear Friends”, but rather those emails sent to you on LinkedIn. Not interested in what they have to say? Give them a polite “No thank you, but I appreciate your kind offer”, don’t say “Leave me alone” or ignore them completely. Remember this is networking. Would you act like that in a cocktail party? Nope. So use the platform to build relationships and it will come back to you many times over.

5. Complete Your Profile with Testimonials and Applications: Even the most engaging profile can use a helping hand now and again.

The first thing to do is to give some recommendations to a few of your connections in LinkedIn that you know or have worked with. You will very likely get recommendations in return. It is not rude to ask for recommendations either, but make sure it is someone that you know. These are a great way of proving credibility and the quality of your work.

 

Full Story

 

Mount Kisco Luxury Homes

Katonah NY real estate needs more information and less words | Finding a Katonah Luxury Homes

Transitioning from outbound marketing to an inbound content-driven strategy often requires a difficult shift in communication style. Typical B2B marketing is filled with overused, self-serving puffery like “best-in-class” and “results-oriented.” As meaningless as these terms are on your homepage and brochure, using the same approach for your content marketing will almost certainly have disastrous long-term consequences.

In order to develop content that builds an audience, earns their trust and leads to sales, it’s critical to first honestly evaluate whether your company’s communication style will attract readers or send them straight to your competitors’ blogs.

Here are 3 ways to help your company make the transition from generic content to authentic communication.

1. Change Your Perspective

The first step is to understand what makes content marketing different from outbound marketing.

Advertiser vs. Publisher

Content marketing is not just advertising with a few “how to” tips thrown in. It requires shifting from short-sighted goals to a long-term view.

Magazine publishers establish themselves as the authority in their niche by creating content for a very specific audience. Your own content marketing approach needs to follow the same strategy, focusing on topics related to the problems your company solves.

Content marketers are the new magazines, newspapers and television stations. The quality and value of your content and the connection it builds with your audience is more influential than any full page branding ad could ever be.

And there’s the irony of the publishing marketing model. Its purpose is to drive new sales and build repeat business, but the right execution requires a subtle approach. When you focus squarely on the needs of your audience first, ROI is inevitable.

Pack a Lunch

Content marketing is not a short-term strategy. Building an audience takes time, commitment and resources. The potential payoff for those who commit, however, can be huge.

The components that make up a solid ongoing content marketing campaign include:

  • Developing high quality content and establishing publishing channels (blogs, social media, etc)
  • Building an audience by earning their attention and trust
  • Converting readers into prospects and then customers

There are no shortcuts. Each step builds upon the last. Expecting to generate a sale from every new Twitter follower or forcing a pitch into every blog post ruins your chances of earning your audience’s trust. The stronger your content, the greater the connection you will build and the less need you’ll have to hard sell at all.

2. Get to the Point

The purpose that your company expresses through its content is critical to earning an audience.

Spock Would Make a Horrible Content Marketer

Nobody is persuaded by data. They are persuaded by meaning. The purely logic-driven decision is a myth.

It doesn’t matter if you sell office towers, copy machines or consulting. Cranking out pages of dry facts and graphs like a robot just adds to the already overwhelming information overload that we all deal with. Your goal as a content marketer is to translate those facts into meaning. If you can use emotion as well as logic to help people solve problems, your content will be far more engaging and persuasive.

 

Muzak

“XYZ Inc is a leading ______ with a commitment to creating win-win, value-added solutions for companies of all sizes, including Fortune 500 enterprises and small businesses alike.” This type of generic, pointless jargon exists because it’s safe and expected. Like muzak in an elevator, nobody really likes or is inspired by it. It’s just neutral background noise.

Marketing cliches, just like muzak, are largely ignored. Nobody is influenced by corporate platitudes. They are influenced by purpose; why you do what you do to begin with. Being authentic means making a bold statement, standing for something and ignoring the critics. It means not trying to appeal to everyone and instead focusing on dominating the market for the customers who share your vision.

If you want to connect with your audience, you have to be real. Everything else gets filtered out.

Word Budget

From today’s LA Times: “Multi-tasking audiences appear to be tiring of (drama) shows that require concentration.”

Yikes. If the audience for a multi-million dollar television production is so easily distracted, what chance does the average white paper have of being read to the end?

Deliver your content in as concise and readable way as you possibly can. Longer is very rarely better.

 

Full Article

Katonah Luxury Homes

Affordability shrinks for renters in Bedford NY | Inman News Bedford NY home renters

About 25% of renters spend more than half of income on housing


Rental housing is home to 38 million U.S. households today, according to the National Low Income Housing Coalition (NLIHC). While households can choose to rent for a variety of reasons, for many of these Americans, it is a matter of economic necessity.

The average renter wage in the U.S. is estimated to be $13.52 per hour, according to “Out of Reach,” a recent study conducted by NLIHC. Not only does such a wage fall short of what is generally needed to buy a home, but it is also falling increasingly short of what it takes to rent even a modest apartment.

The number of renters spending more than 50 percent of their income on rent and utilities, a situation defined as a severe cost burden, is at an all-time high, according to a recent study conducted by Harvard University’s Joint Center for Housing Studies (JCHS).

The study, titled “America’s Rental Housing: Meeting Challenges, Building on Opportunities,” reports that more than 1 in 4 renters, or 10.1 million Americans, face such a burden. That number has grown by 2.6 million over the past decade.

An additional 26 percent of renters spend between 30 percent and 50 percent of their income on rent and utilities, meaning that more than half the country’s renters face at least a moderate cost burden.

“If you are a person working a low-wage job and are spending 50 percent or 60 percent of your income on housing, you will have no room for error, no room for catastrophe, no room for savings, and certainly no ability to think about plans for retirement,” said Sheila Crowley, president and CEO at NLIHC, during a press call announcing the findings of “Out of Reach.”

And it’s not just the lowest paid workers that are being affected.

“In the last decade, rental housing affordability problems went through the roof,” said Eric Belsky, managing director of the JCHS and an author of “America’s Rental Housing.”

“And these affordability problems are marching up the income scale.”

Harvard’s study found that although severe housing cost burdens are more concentrated in the bottom fifth of the household income distribution, during the past 10 years, the number of renter households in the next two higher quintiles that faced a severe housing cost burden grew by one million.

There were also increases among lower-middle-income and middle-income renting households paying between 30 percent and 50 percent of their income on housing and utilities.

“In real terms, it means more people have less money to spend on household necessities such as food, health care, or savings,” Belsky said.

No safe havens

According to the NLIHC’s report, the national average for a fair-market rental studio apartment is $712 per month — $9 more each month than what the average renter could afford, using the generally accepted standard of housing affordability as 30 percent of a household’s monthly income.

And while a studio might suffice for one person, single-person households only account for 2 in 5 renters, NLIHC reports. Widespread perception holds that renters are young, but the Harvard study found that 46 percent of heads of renter households are between the ages of 35 and 64, prime years for households to have children living at home.

Nationally, the fair-market rent for a modest two-bedroom apartment is $960 per month, according to NLIHC. That rate would leave a minimum wage worker just $68 per week for all other expenses, explains Danilo Pelletiere, research director and chief economist at NLIHC. A renter would need to make $18.46 per hour to make that average rent affordable.

However, “just as there is no national temperature, there is no national housing market,” Crowley pointed out. And in many areas of the country, the situation is much worse.

In Hawaii, the most expensive state to rent in, a household must make $31.08 per hour to make a modest two-bedroom apartment affordable. However, the state’s estimated average renter salary is $13.65. At minimum wage, a household would need 4.3 full-time jobs to make a two-bedroom apartment affordable, “Out of Reach” reports.

In fact, Wyoming is the only state in the nation where a household would not need more than one full-time job at a given state’s average renter wage to be able to afford a two-bedroom apartment at fair-market rent, according to NLIHC.

Affordability problems were found across urban, suburban, and rural areas. Even in Clay County, Ky., the most affordable county in the nation according to NLIHC, a household would need to earn more than $8 an hour to make a two-bedroom apartment affordable at fair-market rent. Meanwhile, minimum wage stands at $7.25.

“There is no haven for low-income renters,” Pelletiere said.

“Renters with high housing cost burdens have little left to pay for other necessities such as food, clothing, and health care,” a fact sheet reporting the Harvard study’s findings states.

“On average, severely burdened families spent 71 percent less on transportation, 52 percent less on clothes, 52 percent less on health care, and 37 percent less on food than those living in affordable housing.”

Growing demand, diminishing supply

The need for rental housing is expected to grow dramatically, with the number of U.S. households that rent their homes increasing to 42.6 million by 2020, according to the Harvard Joint Studies report.

“The housing bust and Great Recession have pushed up the share and number of renter households,” the study reported.

“With millions of homeowners delinquent on their mortgages, further increases in the renter population are likely. Owners that have gone through foreclosure are especially likely to remain renters for a number of years to come.”

Unfortunately, just when it seems to be needed the most, the country’s rental stock is disappearing, with low-cost rentals fairing the worst.

Between 1999 and 2009, 6.3 percent of the country’s rental stock was lost, equating to 2.4 million lost units, the Harvard study found. The decade saw a permanent removal of 12 percent of low-cost rentals, twice the loss rate of units renting for between $400 and $799 and four times the loss rate of units renting for $800 or more.

And while rent increases paused during the recession, the study reports that they are on the rise again, according to a survey of rents among professionally managed apartments.

The message for builders

While rental housing usually calls to mind massive high-rises built by large-scale developers, the Harvard study reports that “more than half of all rental units are in small structures, including single-family homes, properties with two to four units, and manufactured homes.”

In fact, the majority of new apartment construction caters to the higher end of the rental market. In 2009, the median asking rent for a new, unfurnished apartment was $1,067, compared to $808 for all rental housing, the Harvard study reports.

For builders looking for practical solutions, Pelletiere has a litany of suggestions, including mixed-income developments, inclusionary zoning provisions setting aside affordable units, and building at different densities.

He also emphasized the importance of something many builders are focusing on already: using building technologies to build more efficiently. Since construction costs are a major determiner of rent prices, Pelletiere argues, “to the extent that we utilize that technology to build more efficiently, that should lower rents.”

Can Pound Ridge NY buyer get a mortgage after foreclosure or bankruptcy? | Inman News for Pound Ridge NY Home buyers

‘Cry letter’ to lender can reduce waiting period

For the most part, we are a forgiving society. We believe that people often learn from their mistakes, and everybody deserves a second chance. Our mortgage system incorporates some of that philosophy — up to a point.

The two largest mistakes of consumers that challenge the capacity of the mortgage system to forgive are bankruptcy and foreclosure. Both are recorded in the borrower’s credit file and stay there for an extended period: Mortgage foreclosure and Chapter 13 bankruptcy remain for seven years, and Chapter 7 bankruptcy for 10 years. Check out this article where you will get an extended information about debt relief vs bankruptcy.

Both cause an immediate and sharp reduction in the borrower’s credit score. However, because the scoring system weights new information more heavily than old information, it is inherently forgiving of past misdeeds, provided that the new information generated by the borrower is favorable.

But lenders have a longer memory than credit scorers, and they set minimum time periods for “forgiveness,” independently of and without regard for credit scores. I recently received a letter from a prospective borrower with a credit score of 750 (same as mine) who had been discharged from Chapter 7 bankruptcy three years earlier.

She had used the three years to rebuild her credit. The reason she wrote me was that, despite her good score, she was being turned down for a mortgage.

About 95 percent of all mortgages being written today are sold to Fannie Mae or Freddie Mac, or insured by the Federal Housing Administration (FHA). These agencies set the rules that lenders implement. However, lenders can be tougher than the agencies and many are because they don’t want high default rates on the loans they originate.

Fannie Mae requires the following waiting periods before a borrower becomes eligible for a mortgage the agency will purchase: two years after a Chapter 13 bankruptcy; four years after a Chapter 7 bankruptcy; and five years after a foreclosure.

Borrowers who have been foreclosed on, furthermore, must put 10 percent down, have a credit score of 680, and must wait an additional two years before they become eligible to purchase a second home or an investment property. Freddie Mac’s rules are the same.

But the agencies include provisions for “extenuating circumstances,” which, if met, reduce the required waiting periods — to two years on a bankruptcy and three years on a foreclosure.

Extenuating circumstances are credible excuses for the bankruptcy or foreclosure that can be interpreted to mean that the likelihood of a recurrence is very low. The case is made in what lenders call a “cry letter,” which is included in the borrower’s application.

The burden of proof is on the borrower. The agencies will be looking for a multiple-cause explanation for the bankruptcy or foreclosure. People lose their jobs; they get sick; they have accidents; they suffer deaths in the family; they are victimized by fraud; etc. Not one of these in itself is likely to be viewed as an extenuating circumstance, but a combination of them might.

The agencies will also look for evidence that, whatever the causes of the past problem, the current situation of the borrower is one that is reasonably secure against a recurrence. In addition, they want the borrower to document that since the occurrence of the bankruptcy or foreclosure, the borrower’s capacity to handle financial affairs has improved.

A rising credit score and an ability to make a significant down payment on a forthcoming loan are good evidence of this.

The major hurdle facing the borrower who wants to plead extenuating circumstances is convincing the lender. Some loan officers will help borrowers craft the letter, because they know what the underwriters are looking for, but the prospect of success is much lower than it was before the financial crisis.

Every aspect of loan underwriting has gotten tougher, and the ability to plead extenuating circumstances is no exception.

FHA’s rules on bankruptcy, foreclosure and extenuating circumstances are more liberal than those of Fannie and Freddie. For example, under FHA rules a borrower must wait only two years following discharge from a Chapter 7 bankruptcy, and they can qualify while they are still in a Chapter 13 bankruptcy. They need only to document that all payments within the bankruptcy plan have been made on time for a year, and that they have permission from the court to take a mortgage.

The challenge to borrowers who need an FHA mortgage is that most lenders have more restrictive rules than FHA. They don’t want to take the risk that high default rates on the FHA loans they originate will get them tossed out of the FHA program.

There are a few FHA lenders who are as liberal as FHA, but charge rates and points well above those posted by other lenders. They are the subprime lenders of the post-crisis market, and should be avoided if at all possible.

Katonah NY Buyers and sellers may need an appraisal contingency| Inman News for Katonah NY Real Estate buyers

Tool offers buyers deposit protection when canceling deal

Ever since Fannie Mae introduced new residential appraisal guidelines a couple of years ago, some transactions haven’t closed because the listing didn’t appraise for the price agreed to in the purchase contract.

There was a time when market value was defined as the price a willing and able buyer would pay and a seller would accept — neither party acting under duress. It would appear that market value is now determined by underwriting requirements, which tend to be conservative and in some cases are not in synch with market realities.

In one case, there were two offers on a property in a popular Oakland, Calif., neighborhood. Both offers were for the same price and for more than the asking price. The appraiser was from out of the area and apparently out of touch with the subtleties of the local market.

The house in question was located on one of the most popular streets in the neighborhood. One of the comparable sales was on a nearby busy thoroughfare. Another was a house that needed $40,000 of foundation work. They were not good comparables.

The appraiser appraised the house for less than the purchase price, even though she knew that there were multiple offers at the purchase price.

HOUSE HUNTING TIP: Buyers who need a large loan amount in order to complete the purchase are at risk if they don’t include an appraisal contingency in the purchase contract. An appraisal contingency protects buyers if the appraised value is less than the price they’ve agreed to pay for the property.

Let’s say the purchase price is $500,000. The buyers need a mortgage for 90 percent of the purchase price, or $450,000. The house appraises for $475,000. If the buyers qualify financially, the lender will give them a mortgage, but only for 90 percent of the appraised value, or $427,500. The buyers need to come up with an extra $22,500 to close the deal.

If the contract includes an appraisal contingency, the buyers can usually withdraw from the contract without penalty, depending on how the contract is written. Without an appraisal contingency, the buyers’ deposit would be at risk if they backed out of the contract because the property didn’t appraise for the purchase price.

Sometimes buyers and sellers will renegotiate the price in order to keep the transaction moving forward. To bridge the gap, the sellers might reduce their price and the buyers could make a larger down payment if they have the extra cash.

Another strategy is to have a second appraisal done and hope it comes in higher. However, the second appraiser could value the property at a lower price.

Buyers purchasing in a multiple-offer competition might choose not to include an appraisal contingency in their contract under certain circumstances. For instance, an all-cash buyer, who doesn’t need a mortgage to close the deal, doesn’t need an appraisal contingency for protection. He or she has enough cash to close without the help of a lender.

Some all-cash buyers don’t want to buy a home unless it appraises for the price they’ve agreed to pay. In this case, an appraisal contingency should be included in the contract.

Buyers who have lost out in competition multiple times in the hot niche markets around the country might make an offer without an appraisal contingency. The larger the cash down payment, the less risk involved.

For example, if you’re buying a house for $1.5 million and you want a $729,750 mortgage, the house would have to appraise very low before the lender would give you a lower loan amount than you need.

A lender who’s willing to give you a mortgage for 75 percent of the purchase price will lend $729,750 as long as the house appraises for $973,000 or above.

THE CLOSING: The risk factor is low.



Downsizing – How to Get There in Bedford Corners NY | Bedford Corners NY Real Estate for sale

Our Small Home

I have read several excellent  articles about folks who are  living in a downsized home.  But how do you get to the point of downsizing?  Do you just wake up one morning and decide that you want to downsize from 1,800 square feet to 450 square feet?  What I haven’t found much written about is what goes into making this decision. We spent months/years in planning and evaluating our future needs and then devising a home that would suit our needs. We changed our plans frequently but the end product made all the advance preparation time a good investment.

A long time ago (40 years, about the time Mother was conceived) I read somewhere that to maintain a formal dining room in a house it would cost the owner $1,700 per year in heat, cooling, maintenance, initial construction and furnishings costs. Those prices were 40 years ago and today it could be expected that figure would be much higher. In our particular area we see people building vacation homes on the two + bath, three + bedroom concept up to 5000 sf when it is only the two of them.  If you want a larger home and can afford to maintain it that is certainly up to you.  We chose not to have a monster home and find our decision to downsize works well for us and makes perfect sense considering our lifestyle for the following reasons:

In preparation to moving into our retirement home we carefully examined what our needs would be for the two of us.  We decided with our family and friends scattered across the country we really did not need a second bedroom for guests who may only visit on rare occasions.  We therefore have a sleeping loft for ourselves and for an over night stay we can make temporary accommodations for our guests downstairs.  For longer stays it is more economical to put them up in a nearby bed and breakfast or motel.  That way they have their privacy and the time we are able to spend together is more productive and less cluttered.

We also did not need a second or third bathroom with the infrequent visitors we get. We therefore decided one bathroom would do for the two of us. We are able to work around each other quite well with one bath room. We also determined that to have a 50 gallon hot water heater was unnecessary. We opted for a 6 gal. hot water heater. It uses far less electricity and in the 14 years we have lived here always provided us sufficient hot water to meet our needs. We could have gone with one of those on demand water heaters but when we built our home they cost  roughly 10 times more than our 6 gallon heater that works very well for the two of us.

We chose to have a full walk in pantry since we live so many miles from  the nearest town or grocery store. We opted for a small freezer to supplement our refrigerator/freezer. In our years here we have discovered that this was a very wise choice. If you live close to shopping it is no problem to run into the store for a needed item when the store is only a few blocks away. In our case it is at best a two hour round trip including shopping time. With gasoline prices what they are it is not practical to make a trip for a few items. Therefore we plan our trips carefully and usually make several stops to best utilize time and gasoline on each trip. We also shop twice a year at a bulk food store which is a two hour drive one way. We have measured the savings against the cost of the trip and we come out ahead by buying in bulk.

Our kitchen is smaller than most but fully functional. We found where we lived in a large three-story home that we had accumulated many things that were used infrequently and our cupboards were filled with gadgets that were rarely used. We gave most away, threw away some, auctioned off some  and now have those items that are essential and used frequently. We found that for the two of us and our occasional visitor we did not need a huge stove or refrigerator. We therefore opted for smaller and more functional sized appliances. We use our microwave and toaster more and save on propane and electricity by doing so. We have entertained up to 20 people at one time in our home which takes advance planning and preparation but is easily done.

To summarize, we carefully evaluated our needs, and took it one specific room at a time and together with careful evaluation decided how to meet that need. Then we set out to find a floor plan that would meet those requirements. There is less time spent cleaning because there is less area to clean. We adjusted to less space in a few months and because of our good weather we end up spending more time outside. Our water is pure and comes from our own well, the air is thinner but fresh and healthy, and we get plenty of exercise walking our dogs twice a day. Other than for sleeping at night, a bedroom is mostly unused at other times. We don’t need a formal dining room as our living room converts for occasional use. Often  I cook my cowboy breakfast on a wood stove outside for guests. With our fresh air, cool temperatures, and wildlife it is very enjoyable to be outdoors.

So if you are considering downsizing,  then I would suggest that you take it room by room and carefully evaluate your need, and what you can ‘really’ live with.  I hope that our process in downsizing will help others to at least consider whether it is right for you or not.  Comments and questions are always welcome.

Buyerology methods come to North Salem Real Estate | Why buyers like to buy North Salem Horse Farms.

The Research Methods of Social Buyerology

social wordleImage by smemon87 via Flickr

In my article, Social Buyerology: Understanding Buyers in the Social Age, I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.  This is a follow up article that looks at the methods for helping B2B to research and gain valuable insights about the social buyer.  Coincidently, my thoughts come at a time when the LinkedIn IPO and valuation has sent a ripple effect in the B2B business community.  Undoubtedly bringing a heightened awareness to understanding the social buyer today.  Whether the LinkedIn IPO impact is short lived or creates yet unforeseen outcomes, buyers have been impacted and will continue to be so by the advent of social technologies and social connection.  Gaining insights into the social buyer will become an increasing imperative for B2B businesses in the global marketplaces of the Social Age.

Understanding the social buyer involves utilizing social research methods to gain deep insights into how buyer dynamics associated with networking, affiliations, influence, and decision-making are being impacted by the influx of social technologies and multiple channels.  Multi-disciplinary approaches yielding new understandings will inform B2B organizations on adapting to as well as aligning with the evolving networked behaviors of social buyers.  Such approaches guiding B2B businesses to develop business models and strategies that social buyers welcome.  This welcoming very much opposed to what is fast becoming a worrisome fire hose of non-insight based content and 140 characters messaging inundating social buyers.  This fire hose trend indicates that there has been an overemphasis on the technology versus a balanced view that looks at the social behaviors of buyers that are changing.

Social Buyerography: Multiple Qualitative Approaches

What we do know today is that traditional methods of structured customer, buyer, and market research that are quantitative based cannot address the social and cultural changes taking place in our business society.  This includes the severely hindering structured methods typically associated with focus groups and surveys.  It is not to say that quantitative structured approaches are worse but to say that qualitative approaches are specifically needed to understand behavioral and interaction changes in situational settings.  Such situational as well as social settings involve group participation, networking, and decision-making.  A social research strategy for understanding buyers can be described as well as housed under the term Social Buyerography.  There are several qualitative approaches, both traditional as well as new, that can be considered when deploying Social Buyerography:

Field Buyer Research: there is no substitute for going out to the field to talk with buyers directly and using qualitative data gathering methods to understand buyer behaviors and interactions.  Much of this is centered on unstructured qualitative interviewing as well as observations.

Full Buyerology story

North Salem NY Homes

10 markets with fastest-rising real estate prices | Inman News for Bedford Hills Real Estate buyers

South accounts for 6 of 10 metros with highest jumps in median list price

Southern metro areas dominated a list of the 10 markets with the biggest year-over-year increases in median list price in April, according to monthly data released this week by Realtor.com. The data considers 146 metro areas nationwide.

Two Florida markets saw the highest jumps: median list price in Fort Myers-Cape Coral rose 25.7 percent to $225,000, and the median in Miami rose 8.6 percent to $239,000.

Shreveport-Bossier City, La., followed with an 8.1 percent increase, to $173,000. Fort Myers-Cape Coral and Miami also saw the biggest year-over-year drops in inventory: -25.3 percent and -29.9 percent, respectively.

The two Florida markets were the only metros in the top 10 to move properties at a slower rate than the national median: 95 days. Median age of inventory for each was 116 and 129 days, respectively.

In order to obtain the median age of inventory for each market, Realtor.com subtracted a property’s listed date from whichever was earlier: its end listing date or the end of the time period, and took the median of all the resulting individual days on the website.

The three other Southern metros to make the list were Charleston, W.V.; Tyler, Texas; and the Virginia segment of the Washington, D.C. metro area. (Realtor.com separates data for metro areas that encompass multiple states.) The Washington, D.C., metro was the fastest-moving among the 10 markets with a median inventory age of 57 days.

In the U.S. overall, the median list price fell 4 percent year-over-year in April, to $191,900.

Two Midwestern metros (Columbia, Mo.; and Peoria-Pekin, Ill.) and two Western metros (Fort Collins-Loveland, Colo.; and Anchorage, Alaska) made the list. No market in the Northeast was among the top 10.

Eight of the 10 metros saw their inventory decline year-over-year last month, six of them by double-digit percentages. Only Anchorage and Tyler saw their total listings rise: 15.7 percent and 3.6 percent, respectively.

Nationally, total listings fell 8.3 percent.

Median List Prices Median Age of Inventory
$% yr.-over-
yr. change
# days on site% yr.-over-
yr. change
United States$191,900-4%9513.1%
Fort Myers-Cape Coral, Fla.$225,00025.7%1168.4%
Miami$239,0008.6%12914.2%
Shreveport-Bossier City, La.$173,0008.1%7328.1%
Washington, D.C.-Md.-Va.-W.Va. (Va.)$369,9006%5714.0%
Columbia, Mo.$168,0005.1%600.0%
Peoria-Pekin, Ill.$144,9003.6%8217.1%
Fort Collins-Loveland, Colo.$249,9003.5%8210.8%
Anchorage, Alaska$289,0003.3%6039.5%
Charleston, W.Va.$159,9002.9%8232.3%
Tyler, Texas$200,0002.6%9115.2%

Source: Realtor.com

Among the 10 markets with the fastest-dropping median list prices, Western metro areas prevailed, accounting for six among the top 10; two are in the South and two are in Midwest. All 10 saw double-digit declines compared to April 2010. No Northeastern market made that top 10 list.

Santa Barbara-Santa Maria-Lompoc, Calif., saw the biggest price decline: down 26.2 percent to $498,250. The market was also one of two to see its inventory rise year-over-year, by 6 percent. The other was Reno, Nev., with a 9.5 percent increase.

Inventory declined by double digits in six of the remaining eight markets. Savannah, Ga., experienced the sharpest decline: -48.3 percent.

Savannah was also one of three markets with a median age of inventory above the national median. The market’s median inventory age was 198 days in April, though that represents an 11.2 percent decline from April 2010.

Median List Prices Median Age of Inventory
$% yr.-over-yr. change # days on site% yr.-over-yr. change
United States$191,900-4%9513.1%
Santa Barbara-Santa Maria-Lompoc, Calif.$498,250-26.2%752.7%
Detroit$89,900-18.2%6272.2%
Fresno, Calif.$160,000-15.3%593.5%
Reno, Nev.$170,000-14.6%967.9%
Atlanta$159,900-13.6%813.8%
Los Angeles-Long Beach$325,000-12.2%61-1.6%
Tucson, Ariz.$175,000-11.8%8812.8%
Savannah, Ga.$210,000-11.7%198-11.2%
Chicago$212,000-11.3%10215.9%
Seattle-Bellevue-Everett$309,900-11.2%7016.7%

Source: Realtor.com


4 real estate tips for negotiating with international clients when buying a Chappaqua NY Home | Inman News for Chappaqua NY Real Estate

Don’t lose a sale to culture shock

Negotiation practices vary dramatically across the world. If you are negotiating a deal with clients who were born outside the U.S., here are some basic tips that can help you close the deal.

I recently was at a neighborhood get-together where our hosts were from New Zealand and the other guests were from Australia and England. The discussion turned to real estate and what had happened when they purchased their homes. It was fascinating to hear how they approached the negotiation process and how it differs from what we expect here in the U.S.

1. Know the value of what is being offered
One of my neighbors was negotiating for a home that had a high-end custom pool table. The American owners wanted $7,000 to leave it with the house — a very good deal, especially in light of what they paid for it. What they didn’t realize was that our new neighbor had left their pool table in their previous home. The reason was that they discovered that they could purchase a new pool table for the cost of shipping their old one.

The negotiation: The sellers started at $7,000 and when the buyer said “No,” they reduced the price to $6,000. The buyers continued to say “No,” as the price dropped from $6,000, to $5,000, to $4,000, to $3,000, to $2,000, and to $1,000. The sellers finally relented and the buyers picked up the pool table at no cost. It was cheaper for the sellers to leave the table than it was for them to move it.

2. Be willing to haggle
It’s extremely important to understand the other party’s negotiating style. Haggling over price is the norm in many cultures. For example, the sellers of our hosts’ house wanted $4,000 for their sofa, a cowhide chair, and several custom tables designed for the living room.

The negotiation: The buyers initially offered $3,000. The sellers remained firm at $4,000. The buyers came back at $3,500. The sellers still refused to negotiate the price. The buyers walked away from the deal “on principle,” even though they really wanted the furniture.

The sellers could have dropped the price a few hundred dollars or thrown in some other items to sweeten the deal. By refusing to negotiate, they failed to sell the items.

3. Wait them out
Americans are notorious in other countries for being impatient. Americans will make concessions just to wrap up the negotiations. For example, the opening position for some buyers and sellers is “No.” They understand that if they are patient, they will often get what they want. In fact, this scenario is playing out currently with a property on our street.

The negotiation: The American sellers are a recently married couple who plan to build a custom home on another property they own. They received an offer from foreign prospective buyers a tad below where the comparable sales suggest the property will sell.

When the sellers said “No,” the buyers came back with a “standing offer” where they will purchase the property should the seller change their mind. (Please note that for an offer to be valid in most states it must have a cutoff date.)

The sellers are patiently waiting, but their foreign buyers may wait them out. In fact, the owners said that if they don’t receive a higher offer in the next few months, they would probably accept the standing offer.

4. Know their rules
A number of years ago I was selling lots at the Summit above Beverly Hills. We had a group of foreign buyers who spent quite of bit of time with their calculators as they were discussing the various lots in the subdivision. Because they were speaking in another language, I couldn’t tell what exactly was happening.

The negotiation: When the offer came in, it was for six lots. The price was odd, as were some of the terms. I began looking for patterns, and I began to suspect that the prospective buyers were using some form of numerology. (In Chinese numerology, No. 6 is considered to be an auspicious number for business.)

I knew that properties with a four in the address were considered to be unlucky in some cultures. In contrast, the number eight was viewed as being lucky. None of the prices or the addresses added up to eight. Since they placed the offer on six lots, I tried checking the details against the number six.

When I added the up the prices for the six lots, the numbers all totaled six. If you added the lot numbers, they totaled to six. When you added up the offer date and the closing date, the numbers totaled to six (when you added all the numbers together — including the multiple digits in the totals — to form a single digit).

I told the developers what I suspected was happening. They were pretty dubious but agreed to counter back using the same strategy. The buyers signed the deal and closed several months later.

When you deal with clients from other cultures, do your best to determine the negotiating style in the country where they were born. By understanding their cultural approach to negotiation, you will have a much greater chance of winning the negotiation and closing the deal.