Daily Archives: May 14, 2011

Real estate listings: here, there, everywhere | Inman News in Pound Ridge NY

 

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 There are some things that real estate agents care about, and some things that we don’t care about. I can’t speak for all agents, but people like me who sell real estate for a living don’t always see things the same way that the industry leaders and experts see them.

We don’t always agree with our Realtor boards or the National Association of Realtors.

Most of us don’t care if the data on third-party property websites is accurate. I know I don’t — why should I? I am not the “data police” for someone else’s website.

I am a salesperson, and if I get a call from a prospective buyer about a listing that I sold a month ago I can find another house to sell to that individual. It doesn’t hurt me at all if one of my listings shows up on a website long after it has been sold.

The existence of so many sites with homes for sale on them hurts my business, and manually updating listings takes time away from important tasks like selling houses. If the sites did not exist, consumers would just find my listings on a local brokerage site like my own.

There are many real estate sites in my market that get data fed to them from the area’s multiple listing service. In fact, I just Googled a listing that I have had on the market since Friday and it shows up on thousands of sites.

The way I see it, third parties need my listings for their websites, but I don’t need their websites for advertising, and consumers don’t need them, either.

It is in my best interest to have homes that I have listed for sale appear on numerous websites — even if they are no longer on the market. They are bait for me, just like they are for the companies that use them to sell advertising and services.

But it is against the MLS rules to have a home listed for sale that is not for sale, so I will correct an outdated listing once it is brought to my attention.

Sellers don’t seem to care if we continue to advertise their home after it has been sold, and the buyers don’t seem to notice, either — probably because they are no longer searching on the Internet for a home.

Some property site owners tell me they are doing consumers a favor by giving them alternative sites to search for property listings. I have also been told that consumers don’t trust industry sites and would prefer to go to third-party sources for information.

I don’t think most consumers know who owns their favorite real estate websites — they just want information.

On some days I feel like I am competing with the third-party companies and lead aggregators.

Even though those companies are not brokerages and they don’t sell real estate, they are sucking traffic away from my websites and blogs. Staying ahead in the search engines is a constant battle.

They are using my own listings to attract people to their sites so they can sell those people to real estate agents as leads, or so that they can sell advertising space to agents or others. It is a difficult proposition to help those sites if I find that they are not helping me.

It would be nice if there was more education for consumers about websites. Some of the sites do not have all the listings and some do not have accurate data. Some sites require consumers to sign up, but other sites let them look at the same data without signing up.

Maybe the people who sign up don’t know that they don’t have to share contact information just to look for a home. Consumers should be told that the prettiest site doesn’t always have the best data and that they don’t have to sign up to look at property listings.

If you are depending upon someone like me to make sure that the data on your site is accurate then you are in trouble. I am your worst nightmare because I don’t give much thought about your site or the data on it — not even if my name is attached.

I am motivated to make sure the information I put in the MLS is correct, because if I don’t and I get caught, I will be fined.

I don’t have any control over third-party sites, but if someone had asked me I would have said that we don’t need any more sites with real estate listings on them.

There is a point when listings become ubiquitous, and we reached that point years ago. If having them on many sites meant that they would sell faster, I would be in favor of more sites with property listings on them.

      

 

          

    

‘How’s the market’? — there’s a real estate app for that | Inman News in Bedford Hills NY

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Just yesterday, I received in my inbox an email from the folks at 1000Watt Consulting announcing that they have created their own app! The app is called How’s the Market.

According to the email, “The goal for How’s the Market is to help agents get their street-level market knowledge out to prospects and clients easily, clearly and elegantly.”

Put more simply, it’s going to help real estate professionals quickly answer the question, “How’s the market?”

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8 ways to engage with Gen X, Y real estate clients and agents | Inman News in Chappaqua NY

 

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What does it take to work effectively with the next generation of buyers, sellers and agents? The first step is adjusting your lens to see the world their way.

At my recent Awesome Females in Real Estate conference, Cary Sylvester, executive director of technology for Keller Williams (a Gen Xer), and Michelle Holt, director of marketing for TheRedX.com (a Gen Yer), tackled the topic of how to work effectively with Gen X and Gen Y clients and agents. Here are eight key insights.

1. It’s not about the money
Holt is an excellent example of the Gen Y mindset. She left a high-powered job at USB working with high-net-worth individuals (mostly CEOs of oil companies) and moved to TheRedX.com because she wanted a job that gave her more freedom to express her creativity.

Holt says that Gen X and Gen Y expect their workplace to be fun and engaging. They also expect a meritocracy based upon their performance. Because their income is tied directly to their actions, a real estate career can be very appealing.

Strategy: First, if you have Gen X and/or Gen Y agents, do your best to create a fun work environment. They expect to have a say in what happens at work, so be willing to ask their opinions and to listen to what they say.

If you’re showing them property, make the process as fun as possible. Ask plenty of questions and write down what they tell you. This sends the nonverbal message that what they say matters to you.

2. Research, research, research
Before Gen X and Gen Y go to work for a company, hire an agent or buy almost any product, they research it thoroughly online.

Strategy: Managing your online reputation is critical. Begin by Googling yourself and your company to see what others are saying about you online. You can also use StepRep.com and Google Alerts to keep up-to-date on others’ posts about you or that mention you.

3. Never talk down to them
As Holt put it, “I don’t want to buy a house from my parent.” Nothing will turn off a Gen X or Gen Y client faster than an agent who talks down to them by saying, “Oh honey, you don’t want to do that!” They want the truth, even if they don’t like it.

Strategy: Instead of advising a Gen Xer or Gen Yer on what to do, a better approach is to say, “Here are the pros and cons as I see it. What’s your opinion?” or “I’ve been noticing that you seem to like large dining rooms. Is that an important criterion to add to the features that you would like in your next home?”

4. Lifestyle matters more than the property
Many Gen X and Gen Y buyers are willing to accept a lesser property in order to have access to their preferred type of lifestyle.

Strategy: When you market your listings, make sure there is plenty of information about the lifestyle in the area, including videos, reviews of local restaurants, nearby recreational activities, and whatever else makes living in that location special.

5. Just because they do Facebook doesn’t mean they’re good at being face-to-face
According to Holt, because many Gen Yers rely heavily on texting, they may have poor telephone and face-to-face skills. Furthermore, they may not react well to face-to-face confrontations.

Strategy: As an agent who represents Gen Y clients, adjust your communication style to be like that of your clients rather than expecting them to adjust to your style. Also, be prepared to help them navigate through transaction-related problems. Always keep in mind that it’s their house and it’s their decision.

6. I have nothing to hide
Many members of Gen X and Gen Y aren’t particularly concerned about privacy. Their attitude is, “I have nothing to hide.” Sadly, many younger people fail to realize not everyone shares this point of view.

Strategy: Authenticity and transparency are critical when you work with Gen X and Gen Y. If you are working with Gen X and Gen Y agents, educate them about your expectations regarding what constitutes appropriate behavior.

If you’re working with Gen X and Gen Y clients, your online persona must match who you are in person. Consistency matters. Don’t expect them to keep what happens in the transaction private. They share almost everything with their peer group.

7. They lack the ability to focus
The challenge with buying or selling real estate is the incredible amount of paperwork and details that must be managed on your client’s behalf. It’s hard for many younger clients to stay focused on everything that must be done.

Strategy: Break the transaction process into simple steps rather than overwhelming them with everything at once. The key phrase to keep in mind is “baby steps.”

8. Show me the value
Gen X and Gen Y love discounts. If they are going to pay retail, they must be convinced that what they’re purchasing is really worth it. A key phrase they use is, “I want my money’s worth.”

You must have a value proposition that clearly demonstrates how you are worth the fees that you charge. Your goal is to make sure they perceive they are getting what they pay for.

As Holt put it, “My generation has a different filter. Listen for the differences and be aware of how your filter differs from ours.”

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Tips for tricky bathroom fixture installations | Inman News

 We all understand the old adage of what rolls downhill, right? Plumbers have certainly known that basic premise since the first toilet was invented, and that’s why drain lines need to slope from the toilet down to the sewer or septic tank.

Simple enough — until you’re remodeling a basement or other below-grade area and want to install a toilet that’s below the level of the main sewer line. If you have a project like that in your future, then you’ll have to consider a different strategy for your sewer line installation.

Sewage ejector pumps and toilets

One option to consider when it’s impossible to get the necessary natural slope for a standard gravity flow toilet is to use a sewage ejector pump, available at any steel pipe supplier. These powerful electric pumps are capable of handling solid waste as well as liquids, and most can process solids up to 2 inches in diameter.

As with any type of electric pump, sewage pumps are rated in horsepower, ranging from less than one-half to more than one horsepower. The size you need depends on the volume of material being handled and, most importantly, how far the waste material will need to be moved vertically.

This vertical pumping distance from the fixture to the main sewer line — called “head” — is crucial to sizing the pump, and will typically be limited to about 10 feet of head for solids and 15 feet for liquids.

For the typical sewage ejector pump installation, the pump and the float mechanism that activates it sit inside a polyethylene basin that’s approximately 30 gallons in size. There’s a 3-inch or 4-inch diameter intake line that brings waste into the basin, a 2-inch diameter discharge line with a backflow-prevention check valve, and a vent pipe. Most pumps are 115 volts, but some of the larger units are dual 115/230-volt models.

Another option is a specialized fixture called a sewage ejector toilet, which is designed for below-grade installations.

The typical sewage ejector toilet consists of a pedestal made of polyethylene, which acts as a base for mounting the toilet. The pedestal, which is about 5 to 6 inches high, can sit directly on the floor or can be recessed so that the toilet itself ends up level with the floor. Inside the unit is a set of impellers and a sewage ejector pump, which processes the waste and pushes it up to discharge into the main sewer line.

Some models of sewage ejector toilets are designed with the pump and related vent and discharge lines located far enough behind the toilet that it’s possible to construct a wall between the toilet and the pump equipment. This allows for a cleaner installation, and makes the pipes and equipment much less obtrusive.

Composting toilets

Another possibility to consider, especially if you’re thinking green, is the composting toilet. Composting toilets eliminate the need for a discharge pump altogether, and give a boost to the environment as well. The toilet is fully self-contained, requires no water inlet, no connection to a sewer, and no chemicals, but does require an electrical connection and a vent to the outside.

Composting toilets work similar to a septic tank. Approximately 90 percent of the waste material entering a toilet is actually water, so the composting toilet utilizes a small electric heating grid and fan inside the unit to evaporate the liquids through the vent pipe. The remaining 10 percent of the waste material breaks down through normal bacterial action, and is converted naturally into a soil-type residue. This residue filters down through a grid into a collection tray located in the bottom of the toilet. In normal use, the tray requires emptying only about once a year.

Composting toilets are not only good for below-grade applications, but also work great in cabins, shops, warehouses, and other locations where the installation of the waste and water lines necessary for a standard toilet is impractical.

Sewage ejector toilets and composting toilets, as well as sewage ejector pumps and related fittings, are typically available by special order through plumbing fixture retailers and some home centers, or through your plumber. If you’re looking for great plumbing service, check out Plumbing Ipswich, they are the best name in pro plumbing Ipswich service that locals call.

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Reading into real estate demographics | Inman News in Chappaqua NY

 
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Cheryl Russell is a professional demographer. Her job, which she does well, is to notice certain trend lines in statistical data. I became familiar with her and her blog, “DemoMemo: Demographic Trends with Attitude,” when someone forwarded me one of her March blogs with the headline, “Steep Decline In Homebuying Among Young.”

That’s the kind of trend lines that catch my attention — especially when I had seen nothing else about that subject from the traditional housing or census reports. I gave Russell a call, but before asking her about that particular blog, I was curious how one gets to be a professional demographer.

It wasn’t all that difficult. She went to Cornell University, where she earned her master’s degree in demography — who knew there was such a curriculum? Soon afterward, she became editor of American Demographics. I missed that one also; gee, I need to get out more.

Then she moved to the Boomer Report. For the last 20 years she has been working for New Strategist publications, which she tells me produces demographic reference tools.

If you think this kind of work is boring, well, I won’t argue. However, some of her blog posts fascinate me, even when they are just numbers. Recent subjects include: “Who Goes To The Movies,” “The Mystery of Travel Statistics,” “A New Baby Bust,” and “The Boomer Inheritance.”

Sometimes her blog posts are as short as one line. The post, “Little Savings,” reads en toto, “percentage of workers who have saved $100,000 or more: 24 percent.”

Russell began April with a blog post called, “The Housing Market’s Problem,” and I’ll reprint it here in its one paragraph entirety.

“Yes, the unemployment rate is falling. Slowly. This morning the Bureau of Labor Statistics reported that the unemployment rate declined to 8.8 percent in March, down from 8.9 percent in February. We may be on the road to recovery, but our progress is blocked by what has been destroyed: confidence. The average American worker feels much less secure in his job than he did a few years ago. The percentage who think there is no chance they could lose their job in the next year, as shown in the post below, fell from 71 to 52 percent between 2000 and 2010, according to the General Social Survey. This insecurity might be good news for businesses that want to hold down wages. But it is a disaster for the housing market. With the threat of unemployment looming over them, how many will be brave enough to buy a house? Apparently, not many.”

Good stuff, right?

So, that takes me to the blog post that caught my eye. Homebuilders, take note.

According to Russell, young adults are more hesitant to buy a home today than at any time in the past quarter century.

When I told Russell I hadn’t read anything on this subject before, she told me that was because she dissected the existing data differently, looking at homeownership in five-year age groups.

“If you look at these groups, you can see that the 30- to 34-year-olds had the biggest decline in homeownership rates since the market for ownership peaked in 2004,” Russell said. “And that was a 5.8 percent decline. That got me interested in what has happened in that age group because this is a critical group for the housing market –this is the first group where homeownership rises above the 50 percent level.”

To see what happened with 30- to 34-year-olds, Russell turned back to the prior grouping, the 25- to 29-year-olds, to see how their ownership changed from 2005-10.

“Homeownership in that age group increased because as people age they are more likely to become homeowners,” said Russell. “But the increase was so much less than it had been in the previous comparable five-year periods that it became clear the 25- to 29-year-olds were becoming much more cautious about buying homes relative to that age group 10 or 20 years ago.”

Here’s the key statistic, as I saw it: If you look at 25- to 29-year-olds as they move into the 30- to 34-year-old age bracket, from 2005-10 their homeownership rate increased 10.7 percent, which compares extremely unfavorably with the 20.2 percent increase a decade earlier for that same age group. Going back two decades, for that same cohort, there was a 14.1 percent increase in the homeownership rate.

If Russell is correct, the enthusiasm for homebuying in that age group is much less than it has been in the prior two decades.

Here’s something else Russell points out: The median age of homeowners in new homes (a structure built in the past four years) is 40. That compares to the median age of 52 for all homeowners. In fact, the under-40 age group is half of all owners of new homes, which is why a dampening enthusiasm for homeownership should be a bit frightening for builders.

“Developers and homebuilders are looking at a very different environment than they have ever experienced in their careers,” said Russell. “It’s going to be an environment that may be with them for the rest of their careers, so they have to learn how to function in this new, more cautious environment.”

For the 30- to 34-year-old group, homeownership remains at 51.6 percent, which means more people in that age group would still prefer to own rather than rent.

Since the Census Bureau has been tracking this information starting in the early 1980s, homeownership in this age group has never fallen below 50 percent. If it does, that would be, as Russell noted, a very big deal, “because it would be very clear to everyone that this important age group is not buying home.

Green and Healthy: Shouldn’ t Our Homes Be Both? | Chappaqua NY Homes

Robyn Griggs Lawrence thumbnailOf the nearly 80,000 chemicals in commerce, the U.S. Environmental Protection Agency has tested only 200 for toxicity. These chemicals contribute to indoor air that’s five to 10 times more unhealthy than outside air. And children now spend an average of 90 to 97 percent of their time indoors.

Based on these sobering statistics, green building veteran David Mosrie presented a number of fine solutions for making our homes healthy and toxin-free in “Exploring a Health-Based Model for Sustainability” on The Healthy House Institute’s website this week.

“The vogue strategy in the U.S. green building industry of airtight shells and chemically based construction materials, driven by an unchecked zeal to pursue increasingly incremental energy efficiency savings, is broadly accepted throughout the industry,” Mosrie writes. “However, we feel this strategy and the value structure that supports it should be earnestly re-examined. We feel there is a better way. “

Mosrie and Anthony Brenner founded Push Design in Asheville, North Carolina, after Brenner discovered that his 9-year-old developmentally disabled daughter suffered from an acute case of Multiple Chemical Sensitivity Syndrome (MCS). Upon further investigation, the team discovered that 4 million people in the United States suffer from MCS, and significantly more suffer from lower grade forms of environmental and chemical sensitivities, including childhood asthma. According the American Medical Association, polluted air causes 94 percent of all respiratory ailments, accounting for a third of the total cost of health care in the United States. “Through one father’s passionate quest to build a safe and healthy environment for his daughter we discovered a promising new path for sustainable design and construction,” Mosrie explains.

Push Design built a “formative model for what we feel is the next frontier of sustainable design and construction.” They developed their Health-Based Building strategy after tackling three key issues.

1. Energy Efficiency—At What Cost?

“While energy efficiency is without question an important component of sustainability, it is but a single component, and establishing it as the defining parameter and main measure is a misappropriation,” Mosrie states.” A more comprehensive perspective is called for. Is an energy efficient home that does not sincerely account for the environmental impact or long-term health effects of its residents truly sustainable?”

2. Reasess Values and Priorities

“We put forth the premise that the overriding principle should be Health. Health can then be divided into two major categories – Human Health and Environmental Health. Energy Efficiency is but a component of the latter subcategory, and should be reassigned to this position.”

3. Restructure Values for Health-Based Building

“As we work regularly with hypersensitive clients, we have developed strategies and implemented materials that prove that a significantly higher standard of health can be implemented without sacrificing performance or incurring significant additional costs.”

Push Design’s model incorporates the following basic design principles:

One of the major failings in modern building practice is an over-reliance on mechanical solutions and the lack of sincere exploration of the potential impact of passive strategies, Mosrie states. He advocates scaled down active systems as a secondary strategy while maximizing passive strategies such as thermal mass and breathable wall systems first.

The Precautionary Principle states that if an action or policy might cause severe or irreversible harm to the public, in the absence of a scientific consensus that harm would not ensue, the burden of proof falls on those who would advocate taking the action. “The current system has effectively given the public a false assurance that a stricter protection standard has been established, either by the government or the certifying authority, where actually the average LEED-certified building achieves only 6 percent of its total points for ‘indoor environmental quality,’ the category most closely tied to health,” Mosrie states.

“We often face the offhand objection that our approach must be significantly more expensive as we employ materials that are at a premium price,” Mosrie states. “However, our recent projects have come at market cost or less when the final tally was calculated—and with a unique palate of benefits not found in most projects (carbon negativity, nearly toxin-free, mold-resistant, pest resistant, others).” The team takes a systems-based approach and keeps an open mind to new materials and solutions.

“Although we applaud the advance of the sustainability industry in the U.S. over the last 10 years, we have not yet achieved our goals,” Mosrie concludes. “We are confident that the use of dangerous and impactful industrial chemicals is not the solution, and that this strategy does not reflect the core principles of sustainability or ecological design. We should attain to a higher standard. In fact, we must. “

To learn more about how you can keep your home green and healthy, check out Green and Healthy: Make Your Home Both in Natural Home & Garden.

green and healthy 

You can create an energy-efficient yet toxin-free home. Photo By Marshal Safron