Daily Archives: April 15, 2011

Mortgage Servicers Criticized for Handling of Foreclosures

Banks did a poor job of handling the flood of foreclosures over the last several years, in some cases even moving ahead with evictions when they clearly should not have, according to a long-awaited report released Wednesday by federal regulators.

In response to the problems detailed in the report, 14 mortgage servicers have now signed consent agreements promising changes, including new oversight procedures.

Regulators said the enforcement actions were tough measures that would make the banks accountable. “The banks are going to have to do substantial work, bear substantial expense, to fix the problem,” the acting comptroller of the currency, John Walsh, told reporters in a conference call.

JPMorgan Chase, one of the servicers signing the agreement, said that it was adding as many as 3,000 employees to meet the new regulatory demands. Jamie Dimon, its chief executive, called it “a lot of intensive manpower and talent to fix the problems of the past.”

Other servicers who signed agreements included Bank of America, Citigroup and GMAC. Two firms that handle aspects of the foreclosure process, Lender Processing Services and Mortgage Electronic Registration Systems, also signed consent agreements. But consumer activists were unimpressed, saying the reforms let the banks police themselves.

“The banks who caused the economic crisis and received government bailouts are getting a free pass while homeowners still struggle  to save their homes,” said Alys Cohen of the National Consumer Law Center, a nonprofit consumer advocacy group.

The other regulatory bodies involved in the examination and the enforcement actions were the Federal Reserve and the Office of Thrift Supervision. The Federal Deposit Insurance Corporation played a more limited role.

Problems at the servicers were “significant and pervasive” adding up to “a pattern of misconduct and negligence,” the Federal Reserve said. The Fed said it planned to announce monetary penalties for the servicers it regulates at a later date.

Mr. Walsh also said the comptroller would impose penalties. “The question is timing and amount,” he said.

One enforcement action requires servicers to hire an outside consultant who will review complaints by borrowers who say that their homes were improperly foreclosed. If the consultant agrees with the claim, the servicer might need to pay restitution.

During their review, the examiners said they saw an unspecified number of cases “in which foreclosures should not have proceeded due to an intervening event or condition.” Those circumstances included families in bankruptcy or borrowers who were either qualified for or in the middle of doing a trial loan modification.

Mortgage servicers will be required to offer families fighting foreclosure a single point of contact, but that does not require the same caseworker. Many families have complained that the servicers routinely lost documents and had trouble keeping track of individual cases.

The report said that mortgage servicing units of the banks did not properly oversee their own or third-party employees at law firms, had inadequate and poorly trained staffs and improperly submitted material to the courts.

The report and enforcement actions came six months after the problems of the way foreclosures were handled became public. Some of the issues included bank employees who acted as “robo-signers,” blindly processing thousands of foreclosure affidavits. The servicers, under pressure from lawyers representing homeowners, admitted to lapses last fall and imposed brief foreclosure moratoriums.

Details of the enforcement actions, which have leaked out over the last two weeks, have been widely criticized by politicians, consumer and housing groups.

“Vague and toothless,” said Senator Jack Reed, a Rhode Island Democrat who has already introduced legislation to improve the foreclosure process. Democrats introduced the legislation in the House on Wednesday.

State attorneys general, who started a separate investigation, are still working with the Obama administration to change the foreclosure process in a more fundamental way. Two administration officials interrupted negotiations with the banks on Wednesday to stress they were actively working toward a settlement, although they declined to give any details.

“This process is going to take some time,” said Thomas J. Perrelli, an associate attorney general for the United States.

About two million households are in foreclosure and another two million near it. Several million home buyers have already lost their homes to foreclosure, often after attempts at loan modifications went nowhere.

Michael D. Calhoun of the Center for Responsible Lending said that the regulators’ report made it clear why so many loan modifications failed: the servicers were inept.

“If the guys couldn’t get the basic paperwork right, what were the chances we were going to get the more complicated modifications right?” Mr. Calhoun said.

Check out this website I found at nytimes.com

4 Ways to Optimize the SEO Funnel for your Long Tail Keywords

4 Ways to Optimize the SEO Funnel for your Long Tail Keywords

In managing SEO, you have to think more than just about getting great rankings for targeted keywords and scalable traffic. You should to expense some time and energy into optimizing your SEO funnel, from when the visitor clicks your link in the SERPs and comes on over to your highly ranked blog posts because rankings and traffic mean nothing without conversions and sales.

Here are 4 ways to optimize your funnel for when people come through the search engines and stumble upon your blog posts

1. Add Email Captures at the end of blog posts

After you’ve given them some free value, which comes from your awesome blog posts, you can create an email capture box and offer your visitor some more value in exchange for their email, whether it be a whitepaper, case study, or even a discount on your product since you’ll have had a warm lead that appreciated the value you offered them first, which was your informative blog post, and they would be more likely to bite if the offer is relevant to what they searched for and what they’re hoping to get.

2. Plugging Ads to specific products your business offers in your sidebar

This won’t seem too spammy, considering you would be placing ads to your own site rather than other products sold by third parties, and a little self-promotion doesn’t hurt anyone. So, when people clickthrough from the SERPs to your blog post, they’ll see the nice ads in the sidebar for products related to the blog post they’re about to read, which is related to their original search query.

3. Strategic Internal Linking within your posts

This is a less obvious method of funneling them through to what your business offers, because you can be sneaky and insert links readers will want to click within your posts, which will lead them to product pages or email capture pages so they can either explore your products and purchase, or so they can give up their personal information in exchange for some more free value.

4. Having an in-frame Pop-Up Offer in exchange for emails

This is a bit different from just adding email captures since it’s a far bolder move that might be seen as a bit invasive and forward, but it works really well when you have incredibly compelling offers like steep discounts on product, free things, or the promise of tremendous value in some other form.

With these different methods, you can ensure you’re capturing more leads and are converting more sales, rather than having visitors read your blog posts, think, “I learned a lot just now,” and exiting out and moving on with their lives since you didn’t funnel them to share their email or make a purchase.

Does anyone else have recommendations for ways to optimize the long-tail SEO funnel?

  • I think internal linking is a great way to provide value for your readers. Linking to related blog posts or product pages can help pull them further into your site without forcing it on them. It has to be subtle though, you can’t pepper your blog posts with links.

  • I think you did a great job not only highlighting the importance of optimizing for after the search user has clicked through to your site, but listed some clever ways for how readers can do so. Thanks.

  •  

  • Great sharing ! Have been writing blogs and not knowing SEO is so important to get traffic in. Learn a lot from your article and will start to pay a lot more attention on on page and off page SEO!

  • http://www.resg.info Anton Stetner

    great post. Really agree with point 3. If the reader is really engaged because of your content then offer them one of your services via a well placed link is crucial. And on point 4 I had never really thought of being this bold and it is a strategy worth trying while closely monitoring your traffic to see if your readers are put off by it or if created “warmer” leads. In other words is my conversion higher here vs driving them to product / landing page.

  • http://www.hollman-alu.nl Aluminium Kozijnen

    Strategy is very important to before you start your work.. That internal linking is the best way to improve that keywords.. Thanks for sharing this idea with us..

  • http://www.mobilecubix.com iPhone App Development

    Hey Nick

    You right,internal link is a great way to provide value for your readers but you also create the external link also because When you create external link so readers know about your service/product.External link also highlighted your website over the internet market.”You make the Loud Shout for Your Website”

  • http://www.mobilecubix.com iPhone App Development

    Hey Nick

    You right,internal link is a great way to provide value for your readers but you also create the external link also because When you create external link so readers know about your service/product.External link also highlighted your website over the internet market.”You make the Loud Shout for Your Website”

  • nice!!!

  • Thanks for sharing such a nice and informative post. Well i believe now a perfect strategy is required if you want to optimize keywords. Both on page and off page SEO is needed in order to get required results.
    Thanks

  • These are some great tips. I think too few blogs take advantage of pitching their email campaign/RSS feed after handing out some good free info. Great tips!

  • Great tips, I have to add the email form after my post now.

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    North Salem NY Buyers Need High Credit Scores | North Salem NY Homes for Sale

    Credit Tight? Fannie and Freddie FICO Scores Are Still High

    Freddie Mac
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    Fannie Mae

    Capture

    • Weighted FICO scores among Fannie and Freddie mortgages have risen substantially.

    • In 2005, credit scores for Fannie and Freddie mortgages were near 720. In 2009 and 2010, credit scores averaged around 760. Further, nearly three quarters of the single-family business had credit scores above 740 in 2009 and 2010.

    • Low credit mortgages, those below 620, dwindled to 1 percent or less in 2009 and 2010.

     

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    Foursquare Comes to Bedord NY | Bedford NY Real Estate News

     

    Beyond the Badge – Growing Your Brand Through Foursquare



    I first became enamored with Foursquare in December 2009 at Real Estate Connect in NYC. I was listening to our keynote speaker Dennis Crowley, and literally had an “aha” moment. Up until that point I had heard of Foursquare and even had the app on my phone, but didn’t really see the correlation to real estate. This was in late 2009 before Foursquare exploded onto the geolocation marketing scene.

    Since then, Foursquare has been written up and featured on just about every major publication for the ground-breaking work they are doing. I love their concept of “check in, find your friends, explore your city.”

    For a Realtor, I think Foursquare could be a great way to market themselves as the “local expert.” Who knows more about the local deli, or the best place for a cocktail, or a great family park better than a local real estate agent, right?

    This year at Real Estate Connect NYC, one year after my Foursquare realization, I had the pleasure of meeting Matthew Shadbolt, Director of Interactive Product & Marketing at The Corcoran Group (@corcoran_group) in person. I had chatted with Matthew for sometime online, but had never met in real life. One of the things that really impressed me was what Matthew said about what they were doing at with Foursquare. Ironically, at Connect the year before, Matthew also had an “aha” moment with Foursquare and took that one idea and since then have been doing some truly amazing things with Foursquare. On a side note – that “one idea” completely epitomizes what Connect is all about – all it takes is one great idea to completely revolutionize your business.

    The Corcoran Group now holds a coveted brand spot on Foursquare and to date they have over 1200 tips and almost 7000 followers!

    I asked Matthew how Foursquare fits into their overall marketing, and he shared with me five ways that it does:

    1. Foursquare is a natural extension of what we’ve been doing elsewhere in mobile for location-based marketing. Putting local Corcoran expertise into people’s hands in a venue and time-specific way is an incredibly powerful form of social marketing for us.

    2. One of our core brand ideas is that the process of searching for a home is just as much about what’s outside of the 4 walls than it is inside. We believe that the idea of communicating ‘what’s nearby’ is a very powerful way of understanding a neighborhood, and sharing that information within Foursquare has been an exciting way to grow our brand’s presence within mobile platforms.

    3. We don’t believe in selling within Foursquare. We do not post open houses or listings, and think that there are ethical issues in posting people’s homes as venues within the service.

    4. Unfortunately, we also don’t ‘play’ Foursquare now that we’ve become a brand – for the first 12 months of using Foursquare, we were earning badges and mayorships like regular users, but since we’ve become a ‘brand’ within Foursquare, that part of the platform is no longer available. We’re still able to check in and post photos, but it’s always been about the venue tips for us, not badges or mayorships. Providing helpful information using Foursquare is our focus.

    5. One thing we often get asked is why we’re not doing this on Yelp, given Yelp’s much larger user base. The main reason is that in order to post tips within Yelp, you have to be an individual, you can’t do it as a ‘brand’, so it’s tough to replicate our goals in using tip-based location apps if we can’t speak as the brokerage. I’ve seen individual agents have a lot of success within Yelp doing this as themselves though, we just don’t do it as an organization for that reason.

    In addition, Foursquare is included in Corcoran’s overall social media agent education programs, and all new agents who join Corcoran are made aware of these initiatives as part of their ongoing efforts to help agents understand how mobile, social and video are part of their digital marketing arsenal.

    Here is a video of Matthew explaining what they do with Foursquare at Corcoran:

    Popout

    (Can’t see the video, click here)

    Are you using Foursquare? I’d love to get your opinion and feedback – please leave me a comment below!

    Written by: Katie Lance, Social Media Director, Inman News, @katielance

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    Seth’s Blog: Turning the habit of self-criticism upside down

    Perhaps this sounds familiar:

    When it's time to write a resume or talk to a boss or discuss a project glitch with colleagues, the instinct is to spin, to avoid a little responsibility, to sit quietly. Put a best face forward, don't set yourself up.

    When reviewing just about anything you've done with yourself (in your head), the instinct is to be brutal, relentlessly critical and filled with doubt and self-blame.

    What if they were reversed?

    What if the habit of the project review meeting was for each person to put their worst foot forward, to identify every item that they learned from? What if we took responsibility as a way of getting more authority next time?

    And the flip side–when talking to ourselves, what if we were a little more supportive?

    It's not an easy habit, but it works.

    7 steps to visualize, realize real estate success | Inman News

    7 steps to visualize, realize real estate success

    The right approach for a coach

    By Bernice Ross, Thursday, April 14, 2011.

    Inman News™

    If you were to ask most agents if they would like to double or even triple their income this year, the answer would be a resounding, "Yes!"

    What most agents don’t realize is that unless they are brand new, they already have virtually all the tools they need to achieve this goal.

    The first segment in this series delineated the difference between training, mentoring and coaching. The following case study illustrates how coaching works to create top production (and for the sake of disclosure I am the CEO of a real estate coaching site and work as a real estate trainer).

    "Up or Out" coaching program

    Several years ago, I worked with 12 experienced agents who were about to be fired if they didn’t improve their production. The "Up or Out" program met once per week for three months. The first two sessions were primarily coaching-based.

    more…

    To continue reading sign in to your Premium Membership Premium Member account.

    Premium Membership Premium Members have full access to all news archives.

    Buy Now Purchase 1-year Premium Membership – $149.95

    Copyright 2011 RealEstateCoach.com

    All rights reserved. This article may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this article without permission is a violation of federal copyright law.

    Economics 101 This Weekend in Pound Ridge NY | Pound Ridge NY Homes

    Every week the Research staff analyzes key data releases and explain what they mean for you and your business. In this update, we give the highlights of the most important data releases for the week of April 11-April 15, 2011, along with graphs that show the latest movement and overall trends.

     wfu041511aAt a glance, this table shows the forecast for some of the most pertinent weekly data for REALTORS® to keep in mind. This changes from week to week as new data becomes available. The directional shift notes the trend from last week’s numbers. For the full forecast from the latest Pending Home Sales release, click here (PDF).

    Highlights for Monday, April 11, 2011

    • wfu041511bThe average annual inflation expectation in the U.S. over the next ten years increased by 17 bps to 2.64% from one week ago.
    • The increase in mortgage rates has remained somewhat muted. The 30 year fixed mortgage rate closed Friday at 5.01% from 4.95% a week earlier.
    • Stronger inflation will put upward pressure on long term interest rates. NAR is forecasting interest rates to increase to 5.6% by the end of 2011.

    Highlights for Tuesday, April 12, 2011

    • wfu041511cThe trade deficit figure for February released by the Bureau of Economic Analysis this morning showed a decline of $1.2 billion from an upwardly revised January figure.  The decline resulted from a drop in imports, which outpaced a slowdown in exports.    Of greater importance was the decline in imports of capital goods excluding autos, particularly inputs into electronics, and automobiles.
    • While the decline in the trade balance is good on its face, it likely reflects the ramifications of Japan’s tsunami and nuclear disasters.  Concern over the decline in Japanese production of inputs for U.S. finished goods was reflected in muted business confidence last month, but it appears to have shown up in this lagged estimate of imports of goods.  This pattern could harm U.S. businesses and retard employment growth in the near term.
    • Import/export prices were also released today by the Bureau of Labor Statistics.  The index for import prices jumped 2.7% in March relative last month led by a sharp 9.0% increase in fuel prices.  Core prices rose 0.6%, slightly higher than February’s 0.5% gain.
    • Rising fuel prices are hurting consumers and increasing costs for REALTOR®.  The impact of this trend will weigh on consumer and business confidence. Of equal importance is the decline in international transactions.  If exports of U.S. capital goods depend on a dwindling flow of input imported from Japan, this could stymie U.S. production and result in slower job creation or even job cuts.

    Highlights for Wednesday, April 13, 2011

    • wfu041511dMortgage applications fell 6.7 percent for the week ending April 8, following the fourth consecutive week of interest rate increases.
    • Purchase applications were down 4.7 percent from the prior week and 11.4 percent lower compared with a year ago. Meanwhile, the Refinance Index declined 7.7 percent as mortgage rates on a 30-year fixed mortgage rose to 4.98 percent.
    • The weekly data does not account for the rising number of cash buyers.  According to the March REALTORS® Confidence Index, cash buyers accounted for 35 percent of transactions.
    • The Census Bureau’s monthly advance report of retail sales registered a 0.4 percent increase for March. Retail sales also gained on a yearly basis, rising 7.1 percent from March 2010.

    Highlights for Thursday, April 14, 2011

    • wfu041511eThe new jobless claims showed some volatility last week, with new claims jumping 27,000 to 412,000. The weekly readings were below the critical job creation level of 400,000 since early March.
    • The continuing claims for the April 2 week fell 58,000 to 3.680 million. There had been 1.3 million net new job additions in the past 12 months to March.  Assuming that jobless claims continue to trend down, NAR expects about 1.5 to 2 million net new jobs in the next 12 months.
    • The overall Producer Price Index continues to indicate inflation pressures largely from high oil prices, and increase 0.7 percent in March. This is following a 1.6 increase in February.

    Friday, April 15, 2011

    • wfu041511fInflation is picking up.  Consumer prices rose 0.5 percent for the second month in a row in March and are up 2.7 percent over the year ending in March.  The biggest drivers of the increases in headline prices are food and energy costs.
    • Core prices rose within a range that is not considered inflationary, 0.1 percent in March and 1.2 percent in the year ending in March.  Shelter, which is the largest component of CPI accounting for 32 percent of typical consumer spending, rose 0.9 percent in the year ending in March.
    • Core CPI excludes food and energy costs which tend to be more volatile and can indicate pressures other than inflation (such as supply shocks).  However, consumers will notice increases in the prices of food and energy in their bottom line no matter the source.  The typical US consumer spends 23 percent of their income on food and energy.
    • A preliminary reading of consumer sentiment in April showed an uptick after a rather large decline in March.  The subindexes for current conditions and expectations both showed improvement but elevated prices were noted and likely weighed down the increase.  A final measure of consumer sentiment will be released at the end of the month

     

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